Web. Write. Sell.Web. Write. Sell.: Write Ads, Headlines, and Calls to Action That People Can’t Help But Click
by Chris Kennedy


This entirely practical guide teaches you how to write ad copy that effectively conveys your brand and converts clicks into sales, traffic, and sign-ups. Copywriter Chris Kennedy explains the rules for writing ads, describes ways to hit your advertising goals, and shows how to craft ad copy for websites and social media. Because different audiences are receptive to different kinds of ads, Chris shows how to change your message and tone based on your target audience and customer persona. He also walks you through some common dos and don'ts and explains how internet advertising differs from traditional marketing.


1. Web Ads
2. Web Headlines
3. Choosing the Perfect Word or Phrase
4. Marketing to Businesses
5. Advanced Google Searches


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